How Habanos S.A is on the rise to becoming a leading Cigar producer in Africa.
The kingdom of Morocco is rich with fertile soils, good fertilizer and produces 75% of the world’s best phosphate in the world. All these qualities are why The Kingdom of Morocco is the home ground for Habanos S.A, a leading producer, and distributor of premium cigars and cigarettes in Africa. “Cigars are a very important market in Morocco because our country imports 20 million dollars annually on behalf of cigars,” says 29-year-old Moulay Omar Zahraoui, CEO and co-founder of Habanos S.A. A true proudly Moroccan product, Habanos works with more than with 500 farmers to grow tobacco on 120 hectares of tobacco plantations.
“We’re specialized in developing premium & sophisticated handcrafted Moroccan cigars!”
– Moulay Omar Zahraoui
They offer three different products; cigars, cigarillos and cigarettes.
Each cigar they produce is composed of three types of tobacco leaves, the wrapper, the binder, and the filler, all contributing to their premium quality.
Co-founded in 2011 by the successful entrepreneur and his family, Habanos S.A. was created in the industrial zone of Ain Sebaa in Casablanca Morocco.
“We’re specialized in developing premium & sophisticated handcrafted Moroccan cigars!” he says proudly.
Zahraoui is a representative of the success of science behind the company with great ambitions.
“After the liberalization of the tobacco sector I got the license of tobacco manufacturing and distribution and I wanted to invest in this project,” Zahraoui says.